10月20日，全球領先的游戲電競娛樂品牌Qiddiya宣布，中國電競傳奇人物SKY李曉峰正式成為Qiddiya Gaming中國大使?！跋硎茈姼側松?，創造無限可能”，SKY的精神內核與Qiddiya Gaming同頻共振，深度傳遞“娛樂即生活”的品牌態度。

打破邊界，讓娛樂成為新的生活方式

從登頂高峰勇奪WCG2連冠，再到退役后回歸自我，SKY一直走在探索人生深度與廣度的路上。電競、游戲對他而言不再是世俗的標簽，他也真正意義上做到了，讓娛樂成為自己的生活方式。

SKY在采訪中表示：“Qiddiya，一個將游戲與現實生活完美結合的地方，一個讓每位電競愛好者夢想成真的未來之城，它正以其獨特的魅力和潛力，吸引著全世界的目光。我愿與Qiddiya Gaming共同努力，一同探索電競的無限可能，將電競的激情和夢想帶給每一個人。讓我們一起期待,在這個全新的舞臺上，電競將如何重新定義娛樂和體育的邊界!”

探索新章，與Qiddiya一起娛樂人生

Qiddiya Gaming旨在連接全世界的玩家，聯手游戲發行商，推動Esports World Cup、IEM、ESL Impact、MPL等電競賽事，并建立全球最具熱情的游戲社區！同時，也在致力于推動IRL Gaming（In Real Life Gaming）實景游戲發展，打造跨時代的游戲與電競體驗的新篇章，建立新的娛樂形態。

承接過往，開創未來，Qiddiya將會與SKY共同努力，一同探索娛樂的無限可能。相信在 SKY 的助力下，Qiddiya 將開啟新的輝煌篇章，為全球玩家帶來更多驚喜和美好。

關于Qiddiya新城

Qiddiya新城是Qiddiya的首創項目，全球首個以游戲為核心理念打造的全新世界級地標。該城市位于圖瓦伊克山脈（Tuwaiq Mountains）的中心地帶，距離沙特首都利雅得僅40分鐘車程。這座充滿活力的新城會以前所未有的方式將娛樂、體育和文化融為一體。

Qiddiya新城將擁有超過400個旅游景點和體驗項目，包括活力滿滿的娛樂場所、品牌主題公園以及世界頂級的比賽場地和競技場。舉世聞名的體育賽事、節日、音樂會和文化活動將在這里舉辦。

Qiddiya新城擁有穆罕默德·本·薩勒曼王子體育場，符合FIFA標準的多功能運動場館；速度公園賽道，極致的賽車運動區；兩個錦標賽級高爾夫球場以及未來主義表演藝術中心。Qiddiya新城還將擁有多個活力四射的主題公園，包括世界上首個《龍珠》主題公園、六旗主題公園和沙特阿拉伯首個水上主題公園Aquarabia。

Qiddiya新城的景點創下紀錄，引領全球風潮，將娛樂融入人們的日常生活；但除此之外，Qiddiya新城也將成為一個宜居之地。Qiddiya新城將擁有現代基礎設施和設備，與大自然和Qiddiya周圍絢麗的自然環境完美融合，適合長期居住；高速公路將直達利雅得，成為利雅得公共交通網絡的一部分，出行便利。

https://qiddiya.com/qiddiya-city

關于Qiddiya游戲與電競區

Qiddiya 游戲與電競區于 2023 年 12 月啟動，是世界上第一個實景游戲(IRL) 游戲和電子競技區，吸引了來自世界各地的游戲玩家，并鞏固了沙特阿拉伯作為該行業快速增長的全球中心的地位。

游戲與電競街區位于Qiddiya新城內，擁有眾多設施完備的電競場館，其中之一將會成為世界前三大的電競場館；同時，游戲電競區內將設有下一代街區，每家俱樂部將擁有頂級的設施，包括訓練室和戰略分析室，當地頂尖的游戲公司也會將其總部設于此處。游戲與電競街區占地超過50萬平方米，預計每年將吸引1000萬游客，同時街區還將投入10萬平方米場地用于零售、飲食和娛樂。

Qiddiya Gaming近期的重要官宣包括：成為電競世界杯(EWC)的初始合作伙伴，并作為年度賽事舉辦地，賽事獎金池高達6000萬美元；與ESL FaceIt集團建立了為期五年的戰略伙伴關系，深入《反恐精英CS》、《DOTA》和《堡壘之夜》游戲社群；贊助Moonton MPL聯賽，該聯賽為世界增長最快的手游《Mobile Legends: Bang Bang》的職業賽事；成為Esports Awards和全球新體育大會NGSC的合作伙伴。此外，Qiddiya Gaming正在全球各地活動中推出“實景游戲”IRL概念，如Gamescom、EVO、東京電玩展、G-Star等。

https://qiddiya.com/qiddiya-city/gaming

Qiddiya Gaming will join hands with the esports legend SKY and start a new era of gaming and entertainment

Title Alternative: Break boundaries and Play for Life, SKY becomes Chinese Ambassador for Qiddiya Gaming

On October 20, Qiddiya, the world's leading gaming esports entertainment brand, announced its official Chinese ambassador--Chinese esports legend SKY (Xiaofeng Li). "Enjoy e-sports Life and create unlimited possibilities", SKY's spiritual core resonates with Qiddiya Gaming, deeply embodying the brand's attitude of "Play for Life".

Break boundaries and make entertainment a new way of life

From climbing the peak and winning the WCG2 championship, to returning to himself after retirement, SKY has been on the road of exploring the depth and breadth of life. Esports and games are no longer secular labels for him--he has indeed made entertainment his way of life.

SKY said in an interview: "Qiddiya, a perfect place combining gaming and real life, a future city that makes every esports fan's dream come true, is attracting the attention of the world with its unique charm and potential." I would like to work with Qiddiya Gaming to explore the infinite possibilities of esports and bring the passion and dreams of esports to everyone. Let's see how esports will redefine the boundaries of entertainment and sports at the brand new stage!"

Explore new chapters and Play for life with Qiddiya

Qiddiya Gaming aims to connect players around the World by collaborating with game publishers, supporting Esports World Cup, IEM, ESL Impact, MPL and other esports competitions, and building the most passionate gaming community in the world! At the same time, it is also committed to promoting the development of IRL Gaming (In Real Life Gaming) so as to create a new and epoch-making chapter of gaming and esports experience and establish a new form of entertainment.

Building on the past and creating the future, Qiddiya will work together with SKY to explore the infinite possibilities of entertainment. With the help of SKY, Qiddiya will open a new brilliant chapter and bring more surprises and miracles to players around the world.

about Qiddiya City

Qiddiya City is Qiddiya's inaugural project; the world’s first purpose-built city dedicated to play. Located at the heart of the Tuwaiq Mountains just 40 minutes from the capital of Riyadh, the vibrant city brings entertainment, sports and culture together to create a unique and unforgettable destination like no other on the planet.

Qiddiya City will boast more than 400 tourist attractions and experiences including high-energy entertainment venues, branded theme parks and world-leading stadiums and arenas. It is set to play host to some of the world's biggest sports competitions, festivals, concerts, and cultural events.

The city will feature the iconic Prince Mohammed bin Salman Stadium, a new FIFA-compliant multisport venue, a dedicated motorsport precinct featuring the Qiddiya City Speed Park Track, two championship golf courses and a futuristic Performing Arts Centre. It will also boast a collection of high-energy theme parks including the world’s first Dragon Ball theme park, Six Flags Qiddiya City and Aquarabia, the first water theme park in Saudi Arabia.

As well as integrating play into people’s daily lives through record-breaking attractions and leading global events, Qiddiya City will be a place to live and work. Designed for long-term living it will feature modern infrastructure and amenities that are seamlessly integrated with nature and Qiddiya’s stunning surrounding natural environment. The city will be conveniently connected to Riyadh by major highways and will be part of Riyadh's public transport network.

https://qiddiya.com/qiddiya-city

about Qiddiya Gaming & Esports District

Launched in December 2023, the Qiddiya Gaming & Esports District is a world first in-real-life (IRL) Gaming and Esports District, attracting gamers from across the globe and cementing Saudi Arabia as the industry’s rapidly-growing global epicenter. Located prominently within Qiddiya City, the Gaming & Esports District will be home to multiple dedicated esports venues — one of which will be among the top three largest in the world , each esports club with dedicated facilities like scrim rooms and strategy theater –– and the regional headquarters of leading video game companies. The vibrant space covers more than 500,000 square meters of gaming space and aims to attract 10 million visits annually, with 100,000 square meters set aside for retail, dining and entertainment venues.

Qiddiya Gaming’s recent high-profile announcements include: Esports World Cup Founding Partner and future home to the annual event featuring a 60M dollar prize pool, a five-year strategic partnership with ESL FaceIt Group tapping into Counter-Strike, DOTA, and Fortnite gaming communities, sponsorship of Moonton MPL Leagues, featuring the world’s fastest growing mobile game, Mobile Legends: Bang Bang, presenting partner of the Esports Awards and New Global Sport Conference. In addition, Qiddiya Gaming is on tour rolling out “IRL GAMING” at events across the globe including: Gamescom, EVO, Tokyo Game Show, G-Star and more. https://qiddiya.com/qiddiya-city/gaming