南方財經全媒體記者 李依農 上海報道

Editor’s Note: Since the reform and opening-up, China has undergone profound transformations, with foreign multinational companies playing a key role. As important participants, they have provided indispensable momentum for China’s journey toward high-quality development. Meanwhile, the global expansion of Chinese multinational enterprises has brought new energy to the nation’s growth. This year marks the 75th anniversary of the founding of the People’s Republic of China, we are launching the special coverage "Multinationals on China" to review the course of China’s high-level opening-up.

In an interview with SFC, Alex Zhang, CEO of R?der Asia, shared insights into the company's journey in the Chinese market. He highlighted that R?der Group entered China in 2004, establishing a factory in Shanghai with the initial goal of producing tents for its headquarters in Germany. However, since then, the company has experienced rapid growth, evolving to serve not only China but the global market. Over the past 20 years, R?der has thrived thanks to China's robust growth and strong local support. Looking ahead, the company plans to further expand its R&D capabilities in China and deepen its collaboration with local design institutions, envisioning a future where China serves as the "brain" of its global operations, complemented by a worldwide production network.

策劃：于曉娜

監制：施詩

責任編輯：和佳

記者：李依農

制作：李群

新媒體統籌：丁青云 曾婷芳 賴禧 黃達迅

海外運營監制: 黃燕淑

海外運營內容統籌: 黃子豪

海外運營編輯：莊歡 吳婉婕 龍李華 張偉韜

出品：南方財經全媒體集團